Your Sports Nutrition Marketing Sucks

Your Diet Sucks is back, and today Zoë and Kylee are diving into the Wild Wild West of sports nutrition marketing, where sugar is the enemy, ketones are “tactical,” and somehow, gels need to be labeled “guilt-free.”

In this episode, we break down how sports nutrition marketing plays on fear, misinformation, and diet culture to sell products that may or may not actually improve performance. From buzzwords like “clean” and “sugar-free” to influencer-driven carb paranoia, we unpack the tactics brands use to stoke confusion and push pseudoscience.

We also dig into the shaky science behind metabolism-boosting formulas, carb-phobic electrolyte mixes, and bold promises of “GI distress-proof” products (because let’s be real, burritos happen).

Most importantly, we show you what does matter when choosing sports nutrition products, so you can fuel smarter without getting duped by marketing hype.